Fabrizio Gabrielli | SEO Expert & Founder Pistakkio®

Profile

SEO Expert. Entrepreneur. Strategic partner.

I founded and lead Pistakkio® since 2019: a boutique SEO agency in the Florence metropolitan area — maximum 15 simultaneous clients, enterprise-grade tooling, artisanal approach. My core focus is SEO — technical, on-page and off-page — but as an entrepreneur I bring companies a 360° perspective on digital presence: Google Ads, online visibility, branding and brand image, AI Positioning (GEO/AEO).

Before SEO, a linguistic career that became my competitive edge: nearly 18 years as a technical documentation writer and translator for multinationals (Whirlpool, Daimler, Philips, Siemens, AEG) and official translator of Porsche Magazine Christophorus until 2020. That's where my documentation rigour, enterprise processes and structured teamwork come from — now applied to national and international SEO projects.

Featured project

A national-scale project, a Pistakkio® team

National project · 2025 — ongoing

Circolo Dipendenti BPER Banca — circolobper.it

Project Manager & SEO Expert · Pistakkio® team

Complete rebuild of the website of the national community of BPER Banking Group employees: a strategically significant project delivered by a team, managed end-to-end from migration planning to ongoing organic oversight.

Complete rebuild of the national community web platform.
SEO-safe migration: redirect mapping and ranking continuity.
Technical and on-page SEO: information architecture, structured data, organic optimisation.
Content and community architecture: regional sections, national community UX.

Work experience

The last ten years, by impact

2025 — ongoing
Project Manager & SEO Expert · Circolo Dipendenti BPER Banca

Leading the national circolobper.it project with the Pistakkio® team — see featured project above.
2019 — present
Founder & CEO · Pistakkio® SEO Agency, Florence

Boutique SEO agency: Technical SEO, Local SEO, GEO/AEO, Google Ads, Content Marketing, branding. Max 15 simultaneous clients; mid-to-large clients across tourism, hospitality, manufacturing, finance and professional services.
2021 — present
SEO Manager & Partner · AKNO Group

Full SEO strategy for a leading business park design and construction group: technical SEO, content strategy, link building, KPI tracking and reporting.
2021 — present
SEO Manager · AN Hotels Milan

SEO for a hotel chain with 5 Italian properties: organic positioning, Local SEO, competitive keyword analysis.
2023
SEO Specialist · Metro.it — Italian launch

Key role in the Italian launch of metro.it: end-to-end SEO strategy to ensure strong organic visibility from day one.
2023
SEO Consultant · Logos S.p.A., Modena

Technical SEO audit and consultancy for the corporate website restructuring on the Joomla platform.
Team projects
Enterprise SEO collaborations · Accenture · Metro Cash & Carry · Generali

Participation in structured SEO projects alongside enterprise players.
2015 — 2019
Freelance SEO Expert & Social Media Manager · SMEs, Tuscany and Italy

Organic positioning strategies, Google Ads and content for small and medium businesses: the foundations of the Pistakkio® method.

Podcast, digital publishing & side projects

Where brand meets passion

Podcast · since 2021 · every Friday

Roba da SEO — robadaseo.com

Host and producer of the longest-running Italian-language SEO podcast in its category: 200+ weekly episodes for marketers and digital entrepreneurs. Available on all platforms.

Personal blog · growing fast

fabri.news

Personal editorial blog on SEO, AI and digital culture, with a flattering audience growth curve: Fabrizio's direct voice, outside agency channels.

Co-founder 2004 · Managing Director until 2021

ilpalio.org

The world's most visited website on the Palio di Siena, ranked above Wikipedia for hundreds of keywords. A long-form editorial and SEO project born from authentic passion.

Memory project

ricordidipalio.org

The Palio Memory Archive: digital collection and preservation of testimonies, images and the history of the Contrade.

Consultancy

contradadeldrago.it

Consulting contribution to the official website of the Contrada del Drago in Siena: a cultural branding and territorial identity project.

Awards & AI

Telegram Awards & GPT Store

"Palio di Siena" channel: Best Telegram Channel, Travel & Culture (AppElmo 2021 and 2022). "Pistakkio SEO" channel: Best Technology Channel (2022). AI Agent Creator on the OpenAI GPT Store since 2023.

How we can work together

Two engagement models, one standard

White-Label SEO Expert — for agencies

For communication agencies, web agencies and marketing consultants who want to offer SEO without hiring a specialised in-house resource. I work behind the scenes: your brand, my expertise.

Technical audits, on-page, link building and GEO/AEO under your logo
Absolute discretion, NDA available, no contact with your end client
Deliverables in Italian, English and German with no translation costs

Request a collaboration

Pistakkio® — strategic partner for companies

For mid-to-large companies looking for more than an SEO vendor: a partner with an entrepreneurial, 360° vision of digital presence.

Technical, on-page and off-page SEO — the core of the method
Google Ads, online visibility and SEO+SEM integration
Branding, brand image and AI Positioning (GEO/AEO)

Discover the Pistakkio Method

Skills & Tool Stack

Technical depth, enterprise tooling

SEO & Strategy

Technical SEOOn-PageOff-Page & Link Building GEO / AEO — AI PositioningLocal SEOContent Strategy Google AdsProject ManagementSEO Migrations

Analytics & Markup

Google Analytics 4Search ConsoleTag ManagerLooker Studio Fathom AnalyticsSchema.org / JSON-LDHTMLRegex

Tools

AhrefsScreaming FrogNetpeak SpiderSeobility NightwatchThruuuLowfruitsSEOZoom

AI Workflow

Claude (Projects & Skills)ChatGPTPerplexityn8nCustom AI agents

Languages

Genuinely multilingual — not brochure-multilingual

ItalianNative

GermanC2 — spoken and written

EnglishC2 — spoken and written

RussianAcademic level

Spanish / FrenchComprehension

Education & Certifications

Linguistic roots, continuous learning

University of Trieste — SSLMIT · 1985–1995

Master's Degree in Translation Science

German and Russian · 100/110. Linguistics, intercultural communication, translation theory.

Florence · 1980–1985

International Linguistic High School

Linguistic diploma: English, German, Italian.

Certifications

Permanent SEO education

Advanced SEO Tools — SearchOn Media Group (2021, 2022, 2023, 2024) · SEOZoom & Sistrix Expert (2021) · LinkedIn SEO & Google Ads · Search Marketing Connect and Web Marketing Festival workshops, 2015 to date.

Interests: trail running and hiking in the Casentino Forests, jazz music, history of the Palio di Siena, vintage fountain pens.